Nearly half of all college students are adults who already have hectic lives. In this era of for-profit universities and online programs, you need to think differently and understand adult learners' needs. This practical pamphlet delivers ready-to-use strategies from institutions nationwide - to help you recruit and retain adult students in today's fiercely competitive market. You learn effective recruiting techniques for targeting a specific audience. Plus, you discover retention strategies for tailoring orientation, customer service, as well as academic and nonacademic support. And, with contact information for each idea profiled, you can get answers to your questions or learn more about a specific strategy.