This must-have resource provides research-based recommendations for the management, design, navigation and interactivity of your college or university Web site. You’ll save time and money recruiting new students by learning how to measure the effectiveness of your Web site, determine appropriate Web content for your institution and how to present it, offer what traditional and nontraditional students look for in a Web site, ensure your site is Section 508 compliant and more. Plus, you get examples of other institution's Web sites -- including photographs -- so you can see what works and what doesn't.